CNA938 Rewind - Giant Toys & Festive Fun: POP MART’s Lunar New Year Takeover at RWS
In ‘Destination Anywhere’, Melanie Oliveiro discovers where fans of POP MART characters like Labubu, Baby Molly and SKULLPANDA can see them as larger-than-life sculptures this Chinese New Year. Kevin Zhang from global toy brand POP MART, will talk about their partnership with Resorts World Sentosa called the “Gallop into POP-SPERITY“, specially curated for the Year of the Horse. Zhang will talk about how this is the brand’s first-ever resort-wide activation, bringing together 12 of the brand’s most beloved characters, each reimagined through a festive lens inspired by this year’s zodiac. He’ll describe how the installations are located throughout the resort’s spaces, offering guests the opportunity to take selfies and collect ‘passport’ stamps too.
