CNA938 Rewind - Jisoo and Jin MVs: is Singapore following South Korea’s pop culture soft power approach?
The world’s biggest artists have filmed at Singapore’s most popular spots in collaboration with the Singapore Tourism Board. Will pop culture now be part of Singapore’s appeal? Could it even become our own form of soft power? Daniel Martin and Justine Moss speak with Dr. Soh Kai Ruo, Lecturer in Communications and New Media at NUS.
Resume
Pause
18 min