CNA938 Rewind - Keeping it in the Family - The Brothers Ang Running SG’s Kele Family Bakery
In “Made in SG” Melanie Oliveiro speaks with businessmen brothers Adrian Ang and Gordon Ang, now running Kele - a family bakery offering a unique selection of traditional pineapple tarts. The Angs will talk about how they grew up watching their parents run Kele Confectionary – established in 1983 and operated as a modest neighbourhood bakery. The siblings will then describe how they modernised the brand, from packaging to operations, but staying true to the traditional recipes they inherited. They’ll also discuss marketing tactics like their series of travel-friendly tourist boxes and collectible decorated tins, and how popular they are with customers – both local and foreigners.