CNA938 Rewind - A Letter to Myself: Kinetic's Pann Lim on his music roots, collaborative creativity, and staying close to the people who matter most
Pann Lim is co-founder and creative director of Kinetic, one of Singapore's most awarded creative advertising agencies — with over 550 international and local awards. Now in his 25th year with the agency, Pann reflects on how music set the stage for his creative career, his uncommonly consultative creative process, and why, despite having achieved so much professional success, he decided to go back to school recently to pursue his Master's.