CNA938 Rewind - Michelin Bib Gourmand award: Boon or bane for Singapore hawkers?
Earning a Michelin Bib Gourmand award brings prestige and increased exposure, but it doesn’t guarantee long-term success for Singapore hawkers. While recognition can boost business, regular customers often face longer queues and declining standards. Andrea Heng and Susan Ng find out how far getting a Michelin Bib Gourmand distinction will go for these hawkers from Caitlin Ng, CNA journalist, and Debbie Yong, Founder of branding and communications consultancy Atypical Media.