CNA938 Rewind - Mind Your Money - The building of a Franchise
Die-hard fans of Lord of the Rings will be delighted at the current staging of the Lord of the Rings musical, but what goes into the business ventures behind it? How did classic literature turn into a massive business known as Middle-Earth Enterprises? Hui Wong speaks with Fredrica Drotos, Steward, Brand and Licensing, Middle-earth Enterprises to learn more.
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18 min