CNA938 Rewind - Mind Your Money - Pop Mart after Labubu - what Southeast Asia e-commerce can learn 

If you don’t own one yourself, chances are you know someone who does own the Labubu doll, whose cult following helped drive explosive growth for Pop Mart, with revenue nearly tripling and profits soaring. Yet despite its popularity, share prices tumbled over 30%, raising questions about whether the brand can sustain momentum beyond a single hit. Cheryl Goh speaks to Jianggan Li, CEO of Momentum Works to unpack whether demand for “emotional consumption” is fading or simply shifting and how to capture demand in an increasingly complex digital ecosystem.