CNA938 Rewind - PLQ - Reimagining Beauty Waste through Sustainability

In ‘Destination Anywhere’, Melanie Oliveiro finds out which shopping mall Singaporeans and Singapore residents can go, to see how the place is being used as a platform to encourage sustainable habits among consumers in a fun and approachable way. Spearheaded by property developer Lendlease, shoppers will be able to witness the You Won’t Believe It’s Trash (Y.W.B.I.T) campaign, an annual sustainability project that’s now in its fourth year. This year’s campaign spotlights beauty waste, one of the most overlooked contributors to environmental harm. Shoppers can learn more about this through art installations, hands-on workshops using expired makeup, and educational activations.