CNA938 Rewind - Savvy shoppers and the next phase of Southeast Asia’s e-commerce growth
Southeast Asia’s eCommerce market is entering a new phase – one shaped by more informed, deliberate and digitally fluent consumers. A new Lazada and Cube study finds that around one in four online shoppers in the region are now “Savvy Shoppers”, spending 31% more per month than General Shoppers. Hairianto Diman and Andrea Heng examine what their rise means for eCommerce platforms, brands and sellers, and where the region’s next wave of growth could come from with Simon Torring, Co-Founder, Cube