CNA938 Rewind - Tech Talk: Why a traditional showroom is passé for Audi
No more heading to Leng Kee to test drive the iconic "4-Rings" luxury vehicle. They've just recognised 1 year of a direct-to-consumer model here. No more agents. You buy straight from the brand. In fact, the brand, vehicles and even the bakery arm of award-winning Burnt Ends are all housed on their own premises; they call it their House of Progress. And as I discover, this isn’t a showroom. That's old news. Today, it's about building a unique space that reflects the lifestyle of the owner. But is that enough to compete with Singapore's rapidly changing and incredibly challenging car-ownership landscape?
Daniel Martin speaks with Martin Bayer, Managing Director, Audi Singapore.