CNA938 Rewind - The Wellness Hour - How Alchemy Affair is rethinking drinkable wellness with functional juices 

Drinkable wellness is booming, but as cold-pressed juices go more mainstream, it’s getting harder to tell what’s truly in the bottle and whether it delivers real nutritional value. Hui Wong speak with John Duprat, founder of Alchemy Affair to look at how the category is evolving, where quality can slip when brands scale, and what “formulation-led” juice making means in practice; from sourcing and cold-pressing to nutrient stability and science-backed claims with.