CNA938 Rewind - The Wellness Hour - How the collectible craze plays on your psychology 

Collectibles continue to capture our imagination – from the 2000s when the Hello Kitty craze hit Singapore, to the same excitement around Milo plushies and even Gardenia bread plushies. What’s behind this craze, and how does it play on our psychology? Mike Tan speaks with Dr Ong Mian Li, clinical psychologist from Lightfull Psychology, and Hannah Kwek, Strategy Director Media, Dentsu APAC to find out more.