CNA938 Rewind - The Wellness Hour - More Than a Game: Pickleball and the Rise of Wellness-Led Travel
Pickleball is no longer just a game - it’s driving how and where people travel. From Singapore’s packed courts to destinations like the Swiss Alps, hospitality spaces are racing to keep up with a new generation of wellness-led travellers. Is this the start of a lasting lifestyle shift, or just the latest post-pandemic craze? Hui Wong unpacks what the pickleball boom means for the future of hospitality with Maureen Yeo, Regional Director of Asia for Andermatt Swiss Alps.