CNA938 Rewind - The “White Lotus Effect” & Traveling
In ‘Destination Anywhere’, Melanie Oliveiro finds out what exactly the “White Lotus Effect” is and what it has to do with traveling & tourism. Oliver Corrin, creative director from EDG Design Asia – a hospitality design and branding studio, will discuss how a popular scripted television series like the current Season 3 of White Lotus has the potential of shifting travel behaviour, reshaping luxury branding, and influencing consumer psychology - impacting not just travelers’ mindsets but also tourism boards, hotel groups and content creators.