CNA938 Rewind - YeoMama’s Batiks are so Phat, They’re a TikTok Pit Stop
In ‘Made in SG’, Melanie Oliveiro speaks with Desleen Yeo, founder of YeoMama Batik – a homegrown brand offering fresh interpretations of traditional batik wear. Yeo – who is also a TikTok personality – will talk about how the brand started after her mother suggested she start a batik clothing business. Yeo will talk about fashion trends and how these influence her when putting together contemporary silhouettes created with heritage craftsmanship. She’ll also talk about how she uses TikTok to reach her target audiences, and what keeps her followers coming back for more.