Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism
The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.
SEOUL, SOUTH KOREA - Media OutReach Newswire - 6 June 2026 - Making its official debut at SITF, Sun Group's first-ever presence in South Korea has attracted a large number of visitors, bringing the image of Vietnam's upscale tourism and the attractive offers from the group's ecosystem closer to Korean travelers.
For its debut at the Seoul International Travel Fair (SITF) 2026, one of South Korea's largest international travel fairs, held from June 4–7, 2026, Sun Group has delivered the message: "Visit Vietnam: Beloved Destinations – Extraordinary Experiences." The group has showcased destinations that are helping to position Vietnam's tourism brand on the regional map, including Da Nang, Phu Quoc, Sa Pa, and Ha Long. Beyond introducing iconic landmarks, resorts, and world-class entertainment complexes, Sun Group also has sought to tell the story of a Vietnam that is constantly innovating to create increasingly unique experiences for global travelers.
A special highlight at SITF 2026 is Sun Group's presentation to Korean partners and visitors of its new development vision for Phu Quoc in the lead‑up to APEC 2027.
From the very first day of the fair, the booth has welcomed a steady stream of visitors to explore and experience its offerings. Throughout the four days of the event, Sun Group's booth has continuously organized B2B and B2C networking activities, provided customer consultations, introduced tourism, resort, and aviation products, and held numerous interactive programs to enhance the visitor experience. This is also an opportunity for Sun Group to meet with tourism partners, travel agencies, and distributors in Korea, expanding cooperation opportunities and attracting more high‑quality tourists to Vietnam.
Going beyond destination promotion, Sun Group has brought direct interactive experiences to SITF for visitors. At their booth, travelers have the chance to receive souvenirs, participate in mini‑games, and learn about special offers tailored specifically for the Korean market. The lively atmosphere has lasted for hours, with a continuous flow of visitors stopping by and engaging in the activities organized on‑site.
Accordingly, during the four days of SITF from June 4 to 7, travelers have the opportunity to receive a 20% discount code on the base fare when booking Sun PhuQuoc Airways tickets through the airline's website or app. The program applies to the Korean market, for journeys departing from Korea to Phu Quoc, including both one‑way and round‑trip tickets. Limited to 200 discount codes, the offer applies to Economy Class tickets and is valid for flights between June 15 and October 24, 2026 (excluding peak periods as defined by the airline).
In addition to the promotional program, visitors also have the chance to receive many attractive gifts through interactive activities at the booth, including free round‑trip air tickets on the ICN (Seoul) – PQC (Phu Quoc) route and special souvenirs such as resort vouchers at hotels within the Sun Group ecosystem.
The combination of destination promotion and airline incentives is expected to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new phase of development with a series of large‑scale investments in projects, products, and experiences aimed at APEC 2027.
Hashtag: #SunGroup
The Sun Group booth attracts a large number of visitors with its interactive activities, destination ecosystem, and promotions.
For its debut at the Seoul International Travel Fair (SITF) 2026, one of South Korea's largest international travel fairs, held from June 4–7, 2026, Sun Group has delivered the message: "Visit Vietnam: Beloved Destinations – Extraordinary Experiences." The group has showcased destinations that are helping to position Vietnam's tourism brand on the regional map, including Da Nang, Phu Quoc, Sa Pa, and Ha Long. Beyond introducing iconic landmarks, resorts, and world-class entertainment complexes, Sun Group also has sought to tell the story of a Vietnam that is constantly innovating to create increasingly unique experiences for global travelers.
A special highlight at SITF 2026 is Sun Group's presentation to Korean partners and visitors of its new development vision for Phu Quoc in the lead‑up to APEC 2027.
From the very first day of the fair, the booth has welcomed a steady stream of visitors to explore and experience its offerings. Throughout the four days of the event, Sun Group's booth has continuously organized B2B and B2C networking activities, provided customer consultations, introduced tourism, resort, and aviation products, and held numerous interactive programs to enhance the visitor experience. This is also an opportunity for Sun Group to meet with tourism partners, travel agencies, and distributors in Korea, expanding cooperation opportunities and attracting more high‑quality tourists to Vietnam.
Going beyond destination promotion, Sun Group has brought direct interactive experiences to SITF for visitors. At their booth, travelers have the chance to receive souvenirs, participate in mini‑games, and learn about special offers tailored specifically for the Korean market. The lively atmosphere has lasted for hours, with a continuous flow of visitors stopping by and engaging in the activities organized on‑site.
Accordingly, during the four days of SITF from June 4 to 7, travelers have the opportunity to receive a 20% discount code on the base fare when booking Sun PhuQuoc Airways tickets through the airline's website or app. The program applies to the Korean market, for journeys departing from Korea to Phu Quoc, including both one‑way and round‑trip tickets. Limited to 200 discount codes, the offer applies to Economy Class tickets and is valid for flights between June 15 and October 24, 2026 (excluding peak periods as defined by the airline).
In addition to the promotional program, visitors also have the chance to receive many attractive gifts through interactive activities at the booth, including free round‑trip air tickets on the ICN (Seoul) – PQC (Phu Quoc) route and special souvenirs such as resort vouchers at hotels within the Sun Group ecosystem.
The combination of destination promotion and airline incentives is expected to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new phase of development with a series of large‑scale investments in projects, products, and experiences aimed at APEC 2027.
Hashtag: #SunGroup
The issuer is solely responsible for the content of this announcement.
Source: Media Outreach
