Skip to main content
Best News Website or Mobile Service
WAN-IFRA Digital Media Awards Worldwide 2022
Best News Website or Mobile Service
Digital Media Awards Worldwide 2022
Hamburger Menu

Advertisement

Advertisement

Podcasts

Money Talks Podcast: How I Made It - Love, Bonito’s Rachel Lim on leaving university to build a fashion empire

Start small and keep your day job, and try not to be in a position where you need to borrow money, says Rachel Lim to budding entrepreneurs.

In the second of a two-part series, Love, Bonito co-founder Rachel Lim tells Andrea Heng how her family’s early financial struggles shaped her financial values and why advises budding entrepreneurs not to quit their day jobs. 

Love, Bonito co-founder Rachel Lim with Money Talks host Andrea Heng.

Here's an excerpt from the conversation: 

Andrea Heng, Host: 
Your father (went) through bankruptcy during the Asian financial crisis. A lot of families were hit hard. Yours was not excluded from this and your mom took on multiple jobs. You all moved into a one-room flat ... how did going through that ordeal shape you into the entrepreneur you are today?

Rachel Lim: 
What I went through with my family - going through bankruptcy together, staying in a one-room flat together - and not just (a) one-room flat, we're literally just in one room. And I think it really taught me a lot about the value of money, hard work and to also be frugal. I remember days when we would, as a family, just walk past coffee shops and see the ban mian stall and be like, "Oh, maybe we can have this once a month." 

Andrea: 
Ban mian, the thing that we have every day?

Rachel: 
We take it for granted. Back then to us, we could only walk past and wish, "Okay, it will be a treat once a month for us." That also really taught me in that sense that, "Okay, I need to learn to work hard for money." Money is like a means to an end. 

How I viewed money growing up was like a tool to stability and security. Not so much ... growing money and wealth accumulation, but really ... how can we save and protect it as much as possible.
Love Bonito founder Rachel Lim on the Money Talks podcast.

Andrea:
Your two kids are growing up in a comfortable environment, where their parents are doing relatively well. Your oldest child Ollie is in school now. And before you know it, he's (going to be in) primary school and he's going to learn how to handle his own money. How have you introduced the concept of money to your son? 

Rachel: 
Ollie ... is three, turning four at the end of the year ... Keira, my daughter, she's turning one soon. (My husband Leo and I) also talk about how we want to raise our kids, especially when it comes to different aspects, and financial literacy is one of them. Even now, when we plan for holidays and trips we openly share with my son Ollie ... 

Okay, this is the budget that we have for the trip in terms of expenses that we're going to set aside. This is how Dada, Mama are going to spend on food and how we're going to spend on some rides or (to see) some places.

And the remaining (money) we can decide how we want to spend it, whether to buy a gift ... for Grand Dad.

It's also really introducing him to the concept that we have a budget, and learning how to stick with it. And secondly, also how to prioritise - which to spend first, what is a necessity versus a want?
This is something that we are also still very early on in our parenting journey.

Find more episodes of Money Talks here.

A new episode of Money Talks drops every Tuesday. Follow the podcast on Apple or Spotify for the latest updates.

Have a great topic for us? Drop the team an email at cnapodcasts [at] mediacorp.com.sg

Source: CNA/jj

Advertisement

Also worth reading

Advertisement