New digital head at MediaCorp to drive unified online strategy
Mr Shane Mitchell, the newly appointed digital head at Mediacorp.
SINGAPORE — MediaCorp announced today the appointment of Mr Shane Mitchell to accelerate the growth of its digital business.
In the newly created position of Digital Head, Mr Mitchell will be responsible for driving a unified strategy across MediaCorp’s online and mobile properties, commercialising business lines, improving user experience and working on strategic partnerships.
Mr Mitchell will also focus on strengthening digital expertise across MediaCorp, underscoring the company’s commitment to staying relevant in a changing media landscape.
Mr Mitchell reports to MediaCorp CEO Shaun Seow, who said: “Shane brings tremendous experience and practical expertise in digital to the role. The consumption shift from traditional to digital media offers exciting opportunities for us. I look forward to Shane’s leadership in our efforts to engage new audiences and partner businesses, which will benefit from the breadth and depth of our media portfolio.”
Mr Mitchell said: “I’m delighted to join MediaCorp at this crucial moment in its transformation. It is an incredibly diverse company with enormous impact, resource and ambition. After several years working with media companies to implement disruptive digital services as an agency, it’s great to get back to leading change from the inside.”
Before this, Mr Mitchell was CEO of Sydney-based Reddo Media Services, which specialises in app development and marketing, as well as providing commercial and branded content strategy for businesses. Previously, he worked for Haymarket Media Group and Yahoo! in Sydney and the United Kingdom. The appointment will be effective from tomorrow.
