SkillsFuture providers to be barred from using third-party promoters
SkillsFuture Singapore cited recent public feedback on third-party agents using "undesirable" marketing practices as the reason for banning the use of such promoters.
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SINGAPORE: Registered training providers under SkillsFuture Singapore (SSG) will be prohibited from using third-party promoters starting Dec 1, the agency announced on Wednesday (Oct 8).
SkillsFuture, launched in 2015, is a government initiative promoting lifelong learning and upskilling through courses and training. Singaporeans aged 25 and above receive credits, starting from S$500, that can be used for approved courses.
SSG cited recent public feedback on third-party agents using "undesirable" marketing practices as the reason for banning the use of such promoters.
According to SSG, learners had encountered third parties that offered rewards to incentivise course sign-ups and persuaded prospective trainees to enrol in courses for which they did not meet the minimum proficiency requirements.
In some instances, third-party agents persuaded seniors with limited English proficiency to take English-medium courses.
“While not widespread, SSG recognises the heightened risk of the public being subject to misrepresentation, over-promising, or undue influence when third parties are involved.”
The agency also brought up personal data concerns arising from third-party agents asking for information to facilitate course sign-ups.
The upcoming ban means training providers will not be allowed to use third-party marketing agents to promote, advertise or market courses directly to learners.
These agents will also be barred from having direct contact with learners or their data for marketing or course sign-up matters.
This includes approaching or advertising courses to learners through face-to-face interactions, phone calls, messaging platforms and digital means.
In addition, third parties may not make or publish any representations about courses to learners online, in print or in person.
However, training providers may still work with SkillsFuture Queen Bees, Skills Development Partners and other intermediaries designated by SSG or another government agency to reach out to specific demographic groups.
“Such intermediaries help to curate impactful and relevant training for the groups they serve, while aggregating demand for the RTPs involved,” said SSG.
“Such collaborations may involve marketing and promotional activities, which will remain permissible.”
