Virtual gifts, fandom and fierce competition power China’s group livestreaming boom
Virtual gifts, fandom and fierce competition power China’s group livestreaming boom
Group livestreaming, or tuanbo, is one of the fastest-growing online entertainment industries in China.
In a Shenzhen studio, young performers dance beneath flashing lights as viewers send comments and virtual gifts in real time.
Giant digital leaderboards update constantly, but visibility can change instantly in a business driven by algorithms, rankings and audience attention.
For many young people facing a crowded job market, tuanbo offers a route into flexible work. But behind the glamour are long rehearsals, intense competition and uncertain incomes.
Performers can spend up to 10 hours a day training, livestreaming and interacting with fans. Success depends on talent and effort, but often on timing and luck too.
