California ramps up efforts to get China tourists back
From San Francisco to Los Angeles, California was a popular destination for Chinese tourists until the pandemic cut off arrivals, and numbers are still flagging today. Tour operators are now ramping up efforts to reach Chinese customers directly on social media. Ira Spitzer reports, with analysis on China's outbound and domestic tourism trends from Sam Huang, Professor of Tourism at Edith Cowan University.
From San Francisco to Los Angeles, California was a popular destination for Chinese tourists until the pandemic cut off arrivals, and numbers are still flagging today. Tour operators are now ramping up efforts to reach Chinese customers directly on social media. Ira Spitzer reports, with analysis on China's outbound and domestic tourism trends from Sam Huang, Professor of Tourism at Edith Cowan University.
Popular Shows
