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WAN-IFRA Digital Media Awards Worldwide 2022
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Echoes of Change

11:31 Min
Echoes of Change

YouTube creator inspires a whole ‘YouTuber Village’ in rural Indonesia

08 Apr 2024 09:36pm
Indonesian Imam Januar has built and grown various YouTube channels such as RB Official which currently has over 10 million subscribers. Now, he’s teaching content creation and monetisation classes to aspiring YouTubers and is building a ‘creator house’ in the village of Tapen Bondowoso in East Java.
About the Show
Parts of rural Asia are changing. Youths who had left their towns and villages are returning – and staying – revitalising rural economies by marrying traditional livelihoods with emerging fields like e-commerce, eco-tourism, software design, fashion and textiles, content creation and more. What’s compelling them? How will they help rural folks turn the tide and escape the clutches of poverty and build a brighter future? Could the wealth gap between rural and urban communities narrow? What are the impacts to the social landscapes?

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