How Chongqing became China's tourism hotspot
From spicy mala hotpot to a train that disappears through a residential building, Chongqing has become a social media sensation. The city hit record tourism numbers last year, with more than 2 million inbound trips recorded. Of these, 1.5 million were from foreign visitors – up more than 70% year-on-year. Authorities say the boom did not happen by chance. CNA's Tan Si Hui looks at how targeted marketing campaigns, infrastructure upgrades and strategic partnerships helped turn viral fame into a tourism surge – and whether Chongqing's playbook could be a model for other Chinese cities.
From spicy mala hotpot to a train that disappears through a residential building, Chongqing has become a social media sensation. The city hit record tourism numbers last year, with more than 2 million inbound trips recorded. Of these, 1.5 million were from foreign visitors – up more than 70% year-on-year. Authorities say the boom did not happen by chance. CNA's Tan Si Hui looks at how targeted marketing campaigns, infrastructure upgrades and strategic partnerships helped turn viral fame into a tourism surge – and whether Chongqing's playbook could be a model for other Chinese cities.
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