Nudge

YOU’VE BEEN NUDGED. And chances are, you had no idea. Unassuming yet effective, nudges are everywhere. They are peppered in the aisles of grocery stores, and trap us in bottomless doom scrollings on our phones. 

These gentle manipulators influence our every decision - that’s a whopping 35,000 decisions each day! 

This 5-part series uncovers the invisible forces behind our choices through the lens of some of our most long drawn struggles. 

What are ways we are being nudged through our screens? 

With all the pizzas stacked against us, how can we eat and live healthier in a world of irresistible junk food? 

Can the artful wielding of words drive people to kindness? And lastly, is happiness really a choice?

Jason Lai discovers how nudges hold the power to tip the scales of our decision making while still leaving us with free choice. Through a slew of social experiments, we test if we can hack our hardwired brains to make better choices and nudge us in the right direction.