On The Red Dot: You Think You Know (But You Have No Idea) S2 - How sports megastore Decathlon gets you to spend more than you planned
06:02 Min
Ever wonder why you always end up spending more time and money than you intended at Decathlon?
From a strategic store layout to striking signs that encourage product testing, we uncover the tactics deployed at Singapore’s largest Decathlon store that encourage shoppers to buy more.
On The Red Dot: You Think You Know (But You Have No Idea) S2
On The Red Dot: You Think You Know (But You Have No Idea) S2 - How sports megastore Decathlon gets you to spend more than you planned
08 Dec 2023 11:42pm
Ever wonder why you always end up spending more time and money than you intended at Decathlon?
From a strategic store layout to striking signs that encourage product testing, we uncover the tactics deployed at Singapore’s largest Decathlon store that encourage shoppers to buy more.
On The Red Dot: You Think You Know (But You Have No Idea) S2
About the show:
On The Red Dot is CNA's long-running weekly programme that documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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