CNA938 Rewind - Singapore targets S$4.5b in MICE tourism with expanded sustainability plan
Singapore's MICE industry has unveiled an expanded Sustainability Roadmap 2.0, broadening its focus beyond environmental goals to include social and economic sustainability. Andrea Heng and Hairianto Diman discuss how the strategy aims to attract more international events and support the country's ambition to triple MICE tourism receipts to S$4.5 billion by 2040. For more, they speak with Dr Samer El Hajjar, Senior Marketing Lecturer, NUS Business School.