The Next Wave

The Next Wave

The Next Wave

Millennial Parents. Eco-consumers. Middle-Aged Men In Lycra (MAMILs).  

Meet the next wave of consumers with a rising spending power.

In each episode, we explore a fast-growing consumer demographic in Asia, and gain intimate insights into the trends surrounding them:

- Why is the male grooming industry on the rise?

- How are companies bridging the divide to reach consumers in rural areas of China and India?

- What are the opportunities in Asia's Silver Economy?

- How are brands empowering today's tech savvy parents to raise their kids?

- What makes avid middle-aged cyclists attractive to lifestyle marketers?

Find out how businesses are developing a long-term brand relationship with these groups, with specific marketing strategies and product development with a digital twist.