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The Next Wave

With cash and time on their hands to enjoy life, Asia's affluent retirees are an untapped and growing market. We explore the needs of these consumers, and the potential of the Silver economy.
The Next Wave

The Next Wave - S1E4: Silver Spenders

31 Jan 2020 11:30am
With cash and time on their hands to enjoy life, Asia's affluent retirees are an untapped and growing market. We explore the needs of these consumers, and the potential of the Silver economy.

The Next Wave

About the show:

Millennial Parents. Eco-consumers. Middle-Aged Men In Lycra (MAMILs).  

Meet the next wave of consumers with a rising spending power.

In each episode, we explore a fast-growing consumer demographic in Asia, and gain intimate insights into the trends surrounding them:

- Why is the male grooming industry on the rise?

- How are companies bridging the divide to reach consumers in rural areas of China and India?

- What are the opportunities in Asia's Silver Economy?

- How are brands empowering today's tech savvy parents to raise their kids?

- What makes avid middle-aged cyclists attractive to lifestyle marketers?

Find out how businesses are developing a long-term brand relationship with these groups, with specific marketing strategies and product development with a digital twist.

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