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The Next Wave

Consumers all around the world are going green, and businesses are paying attention. From Singapore to Indonesia, check out how sustainable businesses are rising to the challenge.
The Next Wave

The Next Wave - S1E6: Eco-Consumers

13 Feb 2020 01:54am
Consumers all around the world are going green, and businesses are paying attention. From Singapore to Indonesia, check out how sustainable businesses are rising to the challenge.

The Next Wave

About the show:

Millennial Parents. Eco-consumers. Middle-Aged Men In Lycra (MAMILs).  

Meet the next wave of consumers with a rising spending power.

In each episode, we explore a fast-growing consumer demographic in Asia, and gain intimate insights into the trends surrounding them:

- Why is the male grooming industry on the rise?

- How are companies bridging the divide to reach consumers in rural areas of China and India?

- What are the opportunities in Asia's Silver Economy?

- How are brands empowering today's tech savvy parents to raise their kids?

- What makes avid middle-aged cyclists attractive to lifestyle marketers?

Find out how businesses are developing a long-term brand relationship with these groups, with specific marketing strategies and product development with a digital twist.

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