Making Business Personal
Making Business Personal - S1: 23min Documentary
With customer-centric strategies, innovation, and investment in data analytics, insurer Income reimagines financial planning with customer experience as a key differentiator in today’s markets.
In its latest transformation, insurer Income fully embraces customer-centric strategies while reimagining financial planning. Their investments in data analytics, AI and machine learning are vital, but only a part of this evolution. Efforts to inspire staff to understand lifestyle pain points to innovate new products and services that create seamless customer journeys, is equally important.
With bite-size insurance products that are the first of their kind in Singapore, Income leads change by personalising and returning control to the customer. Their app-based creations that increase accessibility and affordability prove crucial to a company that has its roots in providing insurance for the masses.
Appreciating that insurance remains a people business, Income blends the human touch with its digital capabilities to provide an omni-channel experience to suit the needs of various policyholders. A transformation that proves customer experience is a key differentiator in markets today.
Brought to you by NTUC Income