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Parents willing to pay more for planet-friendly toys, but are toy makers ready to deliver? | Video

03:21 Min

The toy industry has historically been criticised for its reliance on fossil fuels and plastics. With sustainability on many consumers’ minds, retailers are having to think outside of the box to serve up what customers want. Sally Patterson reports.

The toy industry has historically been criticised for its reliance on fossil fuels and plastics. With sustainability on many consumers’ minds, retailers are having to think outside of the box to serve up what customers want. Sally Patterson reports.

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