Shaping Tomorrow
02:00 Min
For nearly a century, Axe Brand has been a quiet constant in the lives of Singaporeans – a familiar scent, a soothing touch, a shared memory passed from generation to generation. As Singapore celebrates SG60, Mr Jimmy Leong, business director of Leung Kai Fook Medical Co, reflects on a journey rooted in heritage and uplifted by innovation.
Shaping Tomorrow
Shaping Tomorrow - A legacy of care, trusted for generations
20 Aug 2025 12:01am
For nearly a century, Axe Brand has been a quiet constant in the lives of Singaporeans – a familiar scent, a soothing touch, a shared memory passed from generation to generation. As Singapore celebrates SG60, Mr Jimmy Leong, business director of Leung Kai Fook Medical Co, reflects on a journey rooted in heritage and uplifted by innovation.
Shaping Tomorrow
About the show:
SG60: Shaping Tomorrow is a compelling video series that brings to life the Singapore stories of our most cherished brands. Through their journeys, they reflect on their past, celebrate their present achievements and reaffirm their commitment to shaping the future of our Little Red Dot. Join us as each brand honours its legacy, embraces the now and builds a better tomorrow with Singapore.
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