PLAYING (AND CREATING) THE GAME
Ms Rika Lim was a gamer who turned her passion into a dream job and is now a lead level designer at Ubisoft. Today, she gets to work on popular gaming franchises and counts herself fortunate to have turned her lifelong interest into a career.
In her love of gaming, she is not unusual. Ms Lim cites a Google commissioned insights series by Niko Partners last year that revealed that the number of female gamers in Asia was growing faster than male gamers.
At Ubisoft, she has also seen women actively taking up lead roles and forming part of core teams that are responsible for important decisions throughout the game production process. Ubisoft hosts programmes like the Ubisoft Future Women in Games Mentorship and Le Code des Filles, which encourage young women who are passionate about video games and programming to enter the industry.
"Having more women in roles that influence major decision making – whether for the company or project – will also help to remove barriers and perceptions that only men can lead in these male-dominated industries."
MS RIKA LIM,
lead level designer, Ubisoft
Ms Lim feels that having a more diverse audience for games makes the industry more creative, referring to a research study that found women prefer a broader range of genres such as puzzles, simulation and arcade games compared to men, who favour strategy, sports, shooter and action-adventure games.
"With these differences between both genders, the collective knowledge and sharing of what both genders experience in those genres help to promote new ideas for video games we are working on. Having a team that is diverse also helps us in reaching a diverse audience easily," she said.
On that note, she adds that having more diverse game production teams ensures the presence of role models for other women in the company: "Having more women in roles that influence major decision making – whether for the company or project – will also help to remove barriers and perceptions that only men can lead in these male-dominated industries."