The Climate Conversations Podcast: The man with a mission for a billion vegans
Entrepreneur Vikas Garg explains how he plans to get a billion people to embrace the vegan lifestyle.
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Former hedge fund manager Vikas Garg has an ambitious vision – mobilise one billion people to try the vegan lifestyle. The Singapore-based company has expanded its mobile platform app to include a peer-to-peer marketplace and restaurant reviews, in hopes of driving sustainable change.
But what are the challenges he faces in building the business? He shares with Julie Yoo on this episode.
We didn't run social media ads, we certainly didn't want to be spending money on Facebook or influencers ... I was very sceptical of these things from the beginning ... I (want to) build this community of altruists.
Jump to these key moments:
- 4:03 How abillion began
- 10:16 Growing the platform
- 13:52 Battling misinformation
- 15:39 Vegan peer-to-peer marketplace
- 19:08 Changing perceptions
Source: CNA/ta
